I am JW, an independent director and executive producer. I make documentaries, live registrations and branded content for interesting people, brands and artists.

I love to make all encompassing stories small and human, and to make the small and seemingly insignificant epic.

You’ll find me working at the crossroads of cutting edge technology and storytelling in the physical, hybrid and virtual realm.

I’ve had the pleasure to work with world brands such as Efteling, Calvin Klein, Tommy Hilfiger, Coca Cola, Audi, Adidas, Terschelling, Invictus Games, Hunkemöller, Jansen Pharmaceuticals, Samsung, Lightyear, NPO, Talpa and many more.

And I’ve had the chance to work with incredible artists as Lady Gaga & Tony Bennett, Yo-Yo Ma, Muse, Bløf, Bruce Springsteen, Kanye West, Armin van Buuren, Davina Michelle, and many others, working at festivals in EDM, Classical, Pop, Rock, R&B, Hip Hop and all imaginable musical genres.

I’d love to learn more about your next project. Let’s get in touch!


Executive Producer



Hunkemöller Fashion Show 2022

538 Koningsdag 2022

Het nationaal vuurwerk in Rotterdam

National Fireworks with Davina Michelle 2021-2022

Top 2000 opening 2021

Top 2000 – Opening Show 2021

Tony Bennett & Lady Gaga – Lush Life

Susan & Freek – Onderweg naar Later

Het eindbedrag van 3FM Serious Request 2021

NPO 3FM Serious Request

Muse – Drones Tour

Terschelling All Inclusive

Di-Rect in Ahoy

Greenchoice - Benten en het voedselbos


Stef Bos in Flint Amersfoort

Formula 1 Heineken Dutch Grand Prix

Invictus Games: For Our Wounded Warriors

Davina Michelle – My Own World

Kinderen voor Kinderen – Zij aan Zij

Screenshot 'De Acht'

De Acht

Snollebollekes Live in Concert 2021

Snollebollekes Live in Concert

NPO Radio 2 – Brand Campaign

Wild Aalsmeer

Typhoon – Lobi Da Basi


JW Schram

Breda, the Netherlands